Don't sleep, Just ride. It's pretty self-explanatory really. You are going to attempt cycling a route which is normally undertaken over three days, in less than 24 hours. London to Brussels 24 is not a race, it is a controlled endurance ride - with a bit of beer at the finish!

Setting off from London the peloton heads south through suburbia before joining the open roads of the Kent countryside. Re-fuelling at rest-stops along the way, the ride pauses in Dover for a hot meal before boarding the ferry to the continent. Once on French soil, its straight through Calais and onto the clear roads that lead east towards Belgium. As dusk sets in, lights and hi-vis are donned as the peloton pedals on into the night. An extended break for breakfast occurs somewhere deep in Flanders before the ride presses on to Brussels. A stage breakdwon and outline timings can be found here.
Perhaps one of the most exciting elements of this 24 hour group road cycle will be the period spent pedalling through the night on deserted continental roads. It's hard to convey the experience you will share in the saddle and the bonds which form - suffice to say the resounding feedback we get from our riders is that this is one of the real highlights of the challenge - read more here. 
Event organisers Action Challenge have over a decade of experience in the planning and running of road-cycling events across the globe and know exactly what is required to ensure riders are able to focus on the road ahead, safe in the knowledge that the route, logistics, and cycling experience have all been designed to maximise enjoyment and minimise risk.
- online rider resource via Participant Area
- rider briefing day London
- fully signed route, rider maps, GPS downloads,
- all food + celebratory dinner Brussels

- full vehicle support - including quick response med-mech vehicles
- on-event rider timing
- Science in Sport mobile bar
- Ferry crossing Dover-Calais
- Hotel accommodation in Brussels (twin-share)
- Return to UK (including bikes!)
Action Challenge operate a number of cycle rides in aid of charity and the tough nature of spending 24 hours in the saddle, riding 240 miles from London to Brussels makes for a better fundraising opportunity than most! We offer two options to register to the ride - either pay own costs - or select the fundraising option and nominate any UK charity to support. Like everything these days registration is online and you can specify whether you are riding with a partner in which case you'll get to share a room in Brussels with someone you know!
Pay Own Costs                                                     Fundraising Option
Registration Fee        £199                                      Registration Fee          £199
Final Balance            £350 (payable 30 Jun 2012)           Pledge to Raise        £990
London to Brussels is a fantastic solo ride, and even better as an experience shared. If you wish to register with a cycling club mate, group of friends or work colleagues then we can help. To enquire about entering a team email
*Upon receiving your registration Action Challenge will contact your nominated charity and ask them to authorise your place on the ride as a fundraiser. You pledge to raise a minimum of £990 through sponsorship of which no less than £500 must be received by the charity by 30 Jun 2012. The balance of your fundraising (£490) and anything above this will ideally be submitted before the ride and no later than 4 weeks following the event (02 October 2012).




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